Is it a case of giving people what they really need — or merely what they’ll buy? From Reuters: The American Council on Exercise has listed shorter, more intense workouts among the top exercise trends for 2010, as consumers approach fitness with time and money in mind. Taking aim at the time-challenged and the easily [...]
Entries Tagged as 'Beachbody'
10-Minute Workouts: Too Good To Be True?
February 1st, 2010 · No Comments · Exercises, Fitness, Products
Tags: 10-minute workouts·Beachbody·cardio·conditioning·fitness DVDs·Tony Horton·Weightlifting·weights
You Don’t Have to Be a Psycho to Be Fit
January 15th, 2010 · 1 Comment · Fitness
One thing that has always bothered me as a fitness professional is the program and product marketers who try to convince potential clients and customers that extreme is the only path to true fitness. Check out the language in this Beachbody ad for “Insanity,” touted as “the hardest workout ever put on DVD” and one [...]
Tags: Beachbody·certified personal trainer·conditioning·Crossfit·Fitness·Motivation·P90X·personal trainer·running·The Comeback Trail·Tony Horton·Weightlifting